The new .me domain is out. It is one of the only top level domains that is a pronoun. Is this a marketing dream or a waste of time and money? The jury is still out on that but over 20,000 domains have been registered so far. One thing has been verified: The auction is one of the worst web auctions of all time!

Only the people who submitted applications during the land rush period are able to bid which is fine. The bad part is that anytime there is an increase in the price during the last 24 hours of the 3 day auction it is automatically reset at 24 hours. So the only way to close an auction is to have submitted a request during the land rush, be the highest bidder, and not have any changes in the price for 24 hours. This means that 3 day auctions are lasting weeks. The only benefit is to the seller of the .me domains. They're taking the phrase literary, "It's all about me".

Take a look at the current auctions and recent sales. Some interesting ones that are selling are secure.me that sold for $10,005 and insure.me that is currently at $26,195 Also check out elevation.me (one of the best .me sites so far!)

To see the action visit auctions.domain.me or you can check out the .me addresses that are still unclaimed at GoDaddy