The App Store has only been open for 30 days and has already averaged $1,000,000 per day in sales. Not bad for Apple since they've leveraged their existing iTunes distribution system, increased the positioning of the iPhone and iPod Touch, and made 30% on other peoples work! It's not all fun and games as there are many applications that can be used for business (i.e. OmniFocus, WordPress, Sales Force, etc). Not only did Apple create the most innovative phone of the decade but they also created an open field for innovation and mobile software development. The iPhone will drive app sales and innovative apps will cause additional people to buy an iPhone. At Elevation, the iPhone is becoming standard equipment. We may even develop custom iPhone apps for our clients in the future. No matter what we do the market has spoken ... it is possible to launch a successful new products and services in a period of economic distress. Obviously, there was a need for both the iPhone and the niche applications that have been developed for the platform.