Love this quote from Harley Davidson that I read this morning..

“If 105 years have proved one thing, it’s that fear sucks and it doesn’t last long. So screw it, let’s ride.”

I love this communication on a few levels. One, it’s just a cool thing to say. Two, it’s on brand for Harley Davidson. They know exactly who they are as a company and how people view them…this quote reinforces that image and what they stand for regardless of the current market conditions.

Will you stay true to who you are and not let fear distract you from correctly positioning your brand?

Cheers~