I’m a long time fan of the computer trivia game series, “You Don’t Know Jack”:http://youdontknowjack.com. Recently Jellyvision has decided to end the free online versions of their games after their 100th episode of the online YDKJ game. I’ve always wondered how the games can be so engaging when they use almost no graphics at all, relying heavily on moving text.

In the void of time I used to spend each day enjoying their games I’ve started reading the Jellyvision blog and found “this post”:http://conversationalist.jellyvision.com/?p=81 about why moving text (turns out its called “kinetic typography”), can be so effective.

“We sometimes catch flack for the text-heavy appearance of our conversations. “Why don’t you use video?” we have been asked. And I guess it’s a reasonable question. Video is inherently more active than text. I mean, look at these words here. They’re just sitting on the screen. Oh, sure, you could scroll up and down, but that’s not really the same thing. . .But you can make text dynamic: make it move and fill the space in a way that gives the words themselves personality”
(“more”:http://conversationalist.jellyvision.com/?p=81).

Here’s a good example: check out this audio excerpt from _Fight Club_. You wouldn’t think just seeing words move could bring the whole scene back in your head, but it does.

A little shout out to all the peeps in the A to the R to the T departments across the globe… Much Love – ELEVATION

What can we say…we love our Moms! Happy Mother’s Day to all the mothers who make this world a better place.

We get questions on a weekly basis about brand development and what makes it so important. It really is the foundation for communicating who you are at a core level and what makes you unique. It’s all about clearly communicating your vision with the style, taste, and flair that defines you and consistently displaying it for everyone else to see and understand. Check out the following video (it’s a little outdated, but still proves the point) that shows how completely different two companies can be in the way they approach their branding and it’s good for a laugh, especially all of you who have seen the light and work on Macs :) Just know, we have compassion for the injudicious, especially you Ryon.